When I first started working for HomeCure, their designs were very dated with way too much clutter. Each of those, especially combined, were definitely not my style. I offer more of a minimalistic approach and enjoy using bold colors. Because of that, I always aimed to bring a fresher, cleaner look to everything that I designed while still appealing to their main audience, senior citizens.
This task was simply to take an existing ad, and revise. As mentioned before, I simplified the content that was already there to create a much cleaner look that was easier for the reader to digest. There was a lot of information so I focused on making it less startling and more approachable. I also focused on only using a select few colors and with that was able to create emphasis on the featured areas.
Programs Used: Adobe InDesign