calsium is a concept brand that delivers sunglasses that feature calcium and magnesium to prevent the user from sweating. This idea was created from a class assignment for a complete brand construction from concept to design. The calsium brand was to be thought of as targeted toward a younger crowd and was a modern product.
This advertisement was designed to be placed in a magazine. With all of the clutter and distractions that are found in magazines, this would have been a breath of fresh air for the reader. The simple image used is captivating and immediately grabs you in. Also, the one color, blue, that is used allows you to stay focused on the brand and the simplicity of the message.
Programs Used: Adobe Photoshop, Adobe InDesign